Free Website Promotion, Website Traffic, and SEO Tips

The TITLE Tag is an HTML tag that is located in between the and tags in the HTML code for your site. It is displayed by the browser in the Title Bar at the top of your browser (see image below):

The title tag should be relatively short. Most Search Engine experts say you should keep your title tag between 6 and 12 words and under 80 characters. However, I believe that shorter tags 1-5 words can be equally as effective, if not more effective in some cases (especially if you are only targeting one short keyword phrase for that page). Too many words will dilute the effectiveness of having keywords in your title, so limiting your title text to 12 words or less is a good guideline to follow.

Your Title tag should contain the keywords you would like people to use to find that page. Take the website designed for this book for example http://websitepromotionbook.com. Look at the Title tag for the main page. You can do this by either viewing the source or looking at the text in the very top left hand corner of the browser window.

To view source code for a page in Internet Explorer:
1.Click on the top pulldown menu “View”.
2.Scroll down and click on the menu item “Source”.

When I wrote this book the Title tag said “affordable website promotion, increase website traffic”. The HTML code looked like this:

The keywords that I was targeting on the main page of this website to rank high for were:

1.“affordable website promotion”
2.“website promotion”
3.“increase website traffic”

These keywords appeared in the title tag for the home page. In most Search Engines the keywords at the beginning of the title tag contain more weight than the keywords at the end of the title tag. This means they are considered more important in the Search Engines eyes. For this reason, you should consider putting your main keywords first in the title tag. I could have put something like the following in the tag:



However, none of my targeted keywords appear in the title, which does not help the Search Engines know that my website is about affordable website promotion and increasing website traffic. In fact, a really good way to look at on page Search Engine optimization is that you are helping the Search Engines understand what your website is about. That is why you need to put your main keywords in your Title tag. You need to let the Search Engines know what this page is about.