Writing a reciprocal link letter is an important process and should not be left to a software package to automate. What I recommend is to type two to three generic reciprocal link letters in an editor. Each letter corresponds to one of your two to three target keywords. Each letter should have a different title based on the keyword. The letter should look something like this (alter each letter so none of them are alike):
hello (insert person’s name if you know it),
I came across your website (insert website URL here), and I really liked (insert information on their website you like).
I wanted to know if you were interested in exchanging links with me.
I would like to place a link to your website on my resource page:
(insert URL here)
I believe a good place for a link to my website would be on your resource page:
(insert URL here)
My website information is:
Title: (insert anchor text you want them to use)
URL: (insert your website URL)
Description: (Insert a brief description of your website, using the same description you use in your meta tag description will do)
Here is code you could use to link to my site: (insert HTML code that they could use for your site) for example:
Thank you for your time,
(insert your full name and contact information)
(insert opt-out message here) For example:
If you feel this mail was sent to you inappropriately, contact me at (insert email address here) about your concerns, or express your desire to receive no further correspondence.
Note: This last part is necessary because some web masters consider reciprocal link letters to be SPAM. While it may technically fit that category, I don’t personally consider reciprocal link letters SPAM (unless it’s from automated software). It’s certainly not nearly as annoying as receiving unsolicited prescription drug ads, etc. in my Inbox.
Important Things to Remember
DO NOT USE automated SPAM reciprocal link software to send the emails
Be sure to personalize the message as much as possible. All your emails should not be identical. Don’t just copy the above template and use it verbatim for all your reciprocal link requests.
Choose the website you want to trade links with carefully. Make sure they are sites you would recommend in the first place.
Be sure to insert the HTML code for webmasters to use to link to your site. Some webmasters are lazy and giving them the code to link to your site increases the chances of them linking to you.
Don’t spend too much time on reciprocal links. Work hard on promoting your site in other ways, getting one-way links, and creating great content.