it’s time for the first step in promoting your website…
Know your Market
The first step to promoting your website is to decide what niche market your on-line business fills. You must know your market. Once you know who your target audience is, then it will be easier to know where and how to promote your website.
In my book, I did not go into great detail about choosing your niche. Almost every Internet marketing book I have ever read, emphasizes the importance of finding a niche. The main idea is that there is a lot of competition in the business world and you need to start your business by finding a small niche that you can then build into a bigger business, or continue to create new niche businesses. To find your first niche you want to find a business that:
1.Is something you are good at.
2.Is something you are passionate about.
3.Is something that you can make money with in a reasonable amount of time.
It also should be specific enough to have a SMALL amount of competition, but general enough to have plenty of potential customers.
For more information on choosing a niche, you can see this post and this post on my make money online blog. Also, this post on Darren Rowse’s blog is an excellent read on starting a niche.
I can’t stress enough how important it is to know your market! Knowing your market can be the difference between making lots of money and making no money.
After you determine your market, you will have a general idea of what type of websites to advertise on, what mailing lists and forums to join, etc. The next step is to find related keywords for your website. These keywords are the ones you will use to promote your website on the Search Engines. We will discuss choosing keywords in the next couple of posts.