There are many different things I could tell you about the current state of the Search Engines. For instance, at the time of this writing YahooÂ® seems to give more credence to on-page optimization techniques than GoogleÂ® does.
If you are really interested in keeping up with the latest detailed information on SEO, I recommend either buying Aaron Wall’s SEOBook or joining the SEO Club.
The SEO Club. is a monthly subscription site that keeps you up to date with detailed information on the latest Search Engine Algorithm changes. It is another really good option for learning advanced techniques. Although it does cost more than Aaron’s SEO Book.
I could go on and on about the current differences between YahooÂ®, MSNÂ®, and GoogleÂ®, but…
It really doesn’t matter!
The reason it really doesn’t matter is that the Search Engines are always changing their algorithms. What works today may not work tomorrow. The bottom line is that to have a website that gets traffic from the Search Engines without constantly keeping up with the world of SEO, you need to develop a website with quality content that people will want to visit. If you focus on building the BEST website in your particular niche, then:
1.People will link to your website, and you will get higher Search Engine rankings.
2.People will bookmark your website, and you will get return visitors.
3.People will tell their friends about your website, and you will get more traffic.
I can’t emphasize enough that quality content is what the Search Engines want. They want their customers to find quality content. The Search Engines will naturally continue to update their algorithms so that search results produce quality content that is targeted to the topic users are searching for.
However, if you want to keep up with the latest SEO tricks and tips then I highly recommend you check out Aaron Wall’s SEO Book.