Blogs can be time consuming, but the Search Engines love them. Search Engines love content that is always updated. Blogs are the perfect format for constantly updated content. Creating a company blog is a great idea if you have the time to do so. Starting a company blog is a great way to increase your Search Engine traffic and build customer trust.
There are many free places you can start a blog, or you can host your own blog. I recommend owning the domain your blog is on, because you have more control over it. Most web hosts provide blogging software for free, so it is easy to set up a blog on most web hosts.
If you want to go the free route, here is a small list of some free blogging sites (there are many others):
Once you have a blog be sure to link back to your website from the blog. Also be sure to list your blog in all the related blog directories you can. This will help your blog get indexed by all the major Search Engines and help some with it’s Search Engine ranking. Use Robin Good’s list of blog and feed sites to submit you blog to (http://www.masternewmedia.org/rss/top55/). It is the most comprehensive and up to date list for promoting your blog that I have come across.
Trading links with other related blogs is another way to get good links to your blog. (I don’t do that nearly as much as I could).
A well done, regularly updated blog can significantly increase your website traffic . It can also be a great marketing tool for your product and/or services.
For more information on starting and running a blog here is a list of the best resources I know of: