In my last post I said that Search Engines use the domain name to help them rank sites, but I didn’t go into too much detail why they do this.
Search Engines have to give a good amount of weight to domain names. Whenever Search Engines drop the amount of weight given to domain names, then people can’t find sites by searching for the website’s official name. It may lead to some spam getting through, but it’s better than people not being able to find a site by searching for it’s official name.
Another reason that it helps to have a domain name with your keywords in it, is that people will use those keywords in the link text they use to link to your site. This also helps your Search Engine rankings, which we will talk more about in a future post.