Free Website Promotion, Website Traffic, and SEO Tips

Now to move on to the next major section of the book…

Search Engine Optimization (SEO)

There are many different beliefs in the Search Engine optimization (SEO) world regarding what is the best way to optimize your website for Search Engines. Since no two Search Engines use the same algorithm, your rankings for certain keywords will often vary from Search Engine to Search Engine. At this moment there are three major players in the Search Engine wars:

1. Google®
2. Yahoo®
3. MSN®

Ask Jeeves is in a distant fourth place position, but it does have a loyal following which makes it another interesting Search Engine to keep up with.

The three major Search Engines (listed above) are the ones that you are likely to get the most traffic from. Throughout this blog I will occasionally mention current differences between the Search Engine algorithms. However, since the focus of this ebook (now blog) is affordable website promotion for beginners, I will attempt to lay out a plan for Search Engine optimization that should work for years to come. As a beginner and small business owner, constantly tweaking your website for changes in Search Engine algorithms is something that will cost you valuable time and money.

Don’t rely on Search Engine traffic alone for your business.

There are many ways besides the Search Engines of getting traffic to your website. If any one method of getting traffic to your website were to go away, your business should be able to continue to thrive. Relying only on Search Engine traffic alone for your business is a major mistake.

We have already learned about one major technique of improving Search Engine traffic (choosing the right keywords). In upcoming posts we will be discussing other important factors in getting Search Engine traffic to your website.