In addition to the factors I have already talked about, another factor in finding good keywords is the level of on-page optimization for the competing pages. We will be talking more about on-page optimization later. But basically, you would want to look at the pages that show up in the top results and see if they have good on-page optimization or not.
Like I discussed previously, taking Page Rank® into account will help improve your keyword research over KEI. KEI is still valuable, but using it in conjunction with KPI will help greatly in your search for good keywords.
Currently, I spend a lot less time on keyword research than I used to. I will explain why in a future post. I will also be giving you some more information to keep in mind when researching keywords for your site or blog.
