Aaron Wall author of the SEO BOOK has created a free Pay Per Click (PPC) advertising tutorial that will teach you how to make the best use of your advertising dollars. This free book is an excellent read for anyone who wants to promote their site using PPC advertising.
Aaron Wall's Free Pay Per Click advertising tutorial is in Adobe Acrobat pdf format.
for Downloading the PPC tutorial:
"Right mouse click" the link below
that says overture-adwords.pdfYou'll see a menu like the one to the right
In Internet Explorer
Target As..." and download the file to your desktop
(in Netscape you choose "Save Link