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Sample of the Website Marketing Newsletter
Most small business owners, especially some of us work at home moms and dads don't have a lot of money to invest in advertising. That is a BIG problem, because advertising is one of the most important aspects of running a business.
We all need to find ways to minimize our advertising budget, while still running effective advertising campaigns. Effective advertising brings people to your online business.
So how can you get the most advertising bang for your buck?
My new book is going to discuss many ways to do this, but I wanted to point out quite possibly one of THE BEST ways to save money on advertising your product or service to your target market.
It is known as "collaborative advertising". "Collaborative advertising" is also sometimes referred to as an "advertising co-op".
What you do is find a group of people who run similar businesses to yours, but who don't compete with your business. Then you create a business entity, where you pool your advertising budgets together. With this much bigger advertising budget, you can afford to advertise your products in places you wouldn't normally be able to.
For a great example of collaborative advertising in action, check out this article on a group of business women in Austin who started their own collaborative advertising group:
http://www.ecommerce-guide.com/article.php/3452971
If you have a limited advertising budget,collaborative advertising may be just what your
business needs.
Next month, I plan on updating you on the progress of my new book. Currently, I am planning on releasing it this summer at a bargain price.
Lastly, I wanted to pass along these great success stories from SiteSell. These case studies are a great inspiration for all of us who want to build a successful online business.
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