Web Content Writing
The bottom line of website promotion is to get people
to visit your web site and to convince those people
to buy your product. In order to convince people
to buy your product, you must aquire good
web content writing skills.
In other words, if you want to increase the sales on your Web site...
Write better. The power is in your words!
Unfortunately, at least 98% of small business sites
start "at the end"... the sale.
Great internet writing is actually far,
far more than writing great sales copy.
Before you write web content that sells...
You need website traffic.
And sales copy does not do that.
That is why effective
web writing is really a two-step process...
PREsell, then SELL. PREselling is the focus of many of
Ken Envoy books and he is RIGHT!. PREselling is the way
to get more people to buy your product. Since web writing is
a two step process, two different kinds
of writing are required:
1) Write to PREsell.
2) Then, and only then, write to SELL.
Now for the good news... you can do this by taking
The Netwriting Masters Course.
It is the only book about Netwriting
that covers both PREselling and
selling (every other book on Netwriting focuses only
on writing to sell --
this itself is a reflection of that
"starting-at-the-end" philosophy).
And now for the best news of all...
The Netwriting Masters Course is free.
Effective Netwriting (i.e., the kind that generates income)
is indeed something that anyone can
accomplish. There is nothing magical or complicated
about it. And you don't need to be an English expert
to do it.
You just need to follow the right steps.
And that requires you to make the critical
offline-to-online business mindshift from
"location, location, location" to...
"Information, information, information!"
Web Surfers are not looking for you or
your business. People search for information, and
for solutions. So give them what they want!
Well before you make your first sale,
provide the information that people are searching for,
in a way that the Search Engines like.
Create content that gives your visitors all that they are
searching for and MORE!
Most small businesses fail on the web because they prepare
to sell and collect money, before they have provided
what their visitors are searching for... information.
These small business owners build a Web site to sell and
somehow figure that traffic will just show up and be willing
to buy or hire immediately.
Wrong thinking... wrong process... no results!
It's like pushing a string. You have to
pull instead... pull targeted visitors into
your site, PREsell them... then, and only then,
sell.
Look around this website and you will notice that I practice
these ideas. In other words,
I really believe in the principles explained in this book.
Let's boil these principles down to four simple steps...
1) Create the information that your
prospective customers want.
2) Attract targeted traffic
-- win the Search Engine wars!
3) PREsell your visitors
-- build confidence (people buy from those they trust).
4) Convert traffic to dollars --
sell (whatever that may be... hard goods, e-goods,
services, even clicks on Google ads).
As you can see, the first three steps involve a completely
different kind of web content writing. Write to deliver
what humans want... information. And write for
two audiences, the Search Engine spiders
and the humans. That's what effective
PREselling is all about!
To date, all the attention about writing for the Web
focuses on only one of the four
key steps, the last one. Yes, that last one
is an important one (it can literally triple sales...
or destroy all your good efforts if you write terrible
sales copy).
But sales copy only gets a chance to shine
after your PREselling content gets the first
three steps "right/write."
The Netwriting Masters Course
is the first and only course that
shows you how to get the
whole process correct.
Best of all it's free!
Join the "Top 2%" on the Net. PREsell with
information-packed content, then sell
with benefit-focused sales copy, smoothly
converting your visitors into customers.
This "1-2" power strategy is the core to building
traffic and earning income on the Net.
Right thinking... right process... profitable results!
You can do the same.
This will unzip a folder called "MYNAS! Masters Course"
on your desktop (if you do not change the default location).
The folder contains two files...
1) ReadMeFirst.txt
Its name says it all -- start with this file.
2) NetwritingMasters.pdf
The goal of
The Netwriting Masters Course is to help you
write better so that you can sell more! It shows you how
to use the right words with the right process...
how to pull targeted visitors into your site,
PREsell them... then, and only then, sell.
Learn to write quality web site content
and increase your sales today.
Click here to download
The Netwriting Masters Course e-book.
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