Web Content Writing

The bottom line of website promotion is to get people to visit your web site and to convince those people to buy your product. In order to convince people to buy your product, you must aquire good web content writing skills.

In other words, if you want to increase the sales on your Web site... Write better. The power is in your words!

Unfortunately, at least 98% of small business sites start "at the end"... the sale. Great internet writing is actually far, far more than writing great sales copy.

Before you write web content that sells...

You need website traffic.

And sales copy does not do that.

That is why effective web writing is really a two-step process... PREsell, then SELL. PREselling is the focus of many of Ken Envoy books and he is RIGHT!. PREselling is the way to get more people to buy your product. Since web writing is a two step process, two different kinds of writing are required:

1) Write to PREsell.

2) Then, and only then, write to SELL.

Now for the good news... you can do this by taking The Netwriting Masters Course. It is the only book about Netwriting that covers both PREselling and selling (every other book on Netwriting focuses only on writing to sell -- this itself is a reflection of that "starting-at-the-end" philosophy).

And now for the best news of all... The Netwriting Masters Course is free.

Effective Netwriting (i.e., the kind that generates income) is indeed something that anyone can accomplish. There is nothing magical or complicated about it. And you don't need to be an English expert to do it.

You just need to follow the right steps. And that requires you to make the critical offline-to-online business mindshift from "location, location, location" to...

"Information, information, information!"

Web Surfers are not looking for you or your business. People search for information, and for solutions. So give them what they want! Well before you make your first sale, provide the information that people are searching for, in a way that the Search Engines like. Create content that gives your visitors all that they are searching for and MORE!

Most small businesses fail on the web because they prepare to sell and collect money, before they have provided what their visitors are searching for... information. These small business owners build a Web site to sell and somehow figure that traffic will just show up and be willing to buy or hire immediately.

Wrong thinking... wrong process... no results! It's like pushing a string. You have to pull instead... pull targeted visitors into your site, PREsell them... then, and only then, sell.

Look around this website and you will notice that I practice these ideas. In other words, I really believe in the principles explained in this book.

Let's boil these principles down to four simple steps...

  1) Create the information that your prospective customers want.

  2) Attract targeted traffic -- win the Search Engine wars!

  3) PREsell your visitors -- build confidence (people buy from those they trust).

  4) Convert traffic to dollars -- sell (whatever that may be... hard goods, e-goods, services, even clicks on Google ads).

As you can see, the first three steps involve a completely different kind of web content writing. Write to deliver what humans want... information. And write for two audiences, the Search Engine spiders and the humans. That's what effective PREselling is all about!

To date, all the attention about writing for the Web focuses on only one of the four key steps, the last one. Yes, that last one is an important one (it can literally triple sales... or destroy all your good efforts if you write terrible sales copy).

But sales copy only gets a chance to shine after your PREselling content gets the first three steps "right/write."

The Netwriting Masters Course is the first and only course that shows you how to get the whole process correct. Best of all it's free!

Join the "Top 2%" on the Net. PREsell with information-packed content, then sell with benefit-focused sales copy, smoothly converting your visitors into customers. This "1-2" power strategy is the core to building traffic and earning income on the Net.

Right thinking... right process... profitable results!

You can do the same.


Netwriting Masters Course Click here to download the free Netwriting Masters Course e-book.
175 KB - Windows and MacOs

You are about to download a zipped file ("mynas-masters.zip"). Save it to your desktop. After you have downloaded, unzip it.
This will unzip a folder called "MYNAS! Masters Course" on your desktop (if you do not change the default location). The folder contains two files...

1) ReadMeFirst.txt
Its name says it all -- start with this file.

2) NetwritingMasters.pdf
The goal of The Netwriting Masters Course is to help you write better so that you can sell more! It shows you how to use the right words with the right process... how to pull targeted visitors into your site, PREsell them... then, and only then, sell.

Learn to write quality web site content and increase your sales today.

Click here to download
The Netwriting Masters Course

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