Holds the Most Weight in Optimizing
Your Website for the Search Engines
many factors that will determine where your website will rank on the major
search engines. Will your site be listed at the top? Or will it be lost
in the abyss like the majority of other websites out there today?
your website it is best to focus on the most important factors first.
One of those main factors is weight.
What do you
about putting the most important things in the most important places.
the greatest weight to your chosen keywords by focusing on them with diamond-point
about the title of a page. What are the most common two words at the beginning
of a site title? Any guesses? It's "Welcome to".
What a waste!
greater weight on words the closer to the beginning of the title you get.
So what should your page title start with?
important keywords for the page. And the next words in the title
should be your secondary keywords. I like to separate them with the vertical
bar or "pipe" symbol that's on the backslash key on your keyboard.
not saying to go only for weight, and ignore the intelligibility of the
title - it should still make sense. But focus carefully on those words
consider carefully their positions.
leads to another conclusion - the fewer the words, the more weight they
have. If you're optimizing a page for... "Cajun Cookbook" for
example, don't think up ways to include the words "Cajun" and
"cookbook" more times in your title. If you really are just
optimizing for these two words, that should be the only two words in your
of your page would then be just: Cajun Cookbook
Cookbook | The cookbook for Cajun people and their cookbook loving Cajun
applies to anchor text. Anchor text is simply the typed in text that is
hyperlinked on a site. (i.e. anchor text)
If you try to stuff the anchor text of a link to that cookbook page with
as many instances of the keywords that you can think of, not only will
it look really stupid, but you will entirely dilute the weight of that
same principle applies to anchor text: it is weighted heavily
toward its beginning.
So when linking
to our cookbook page, the link should read: Cajun Cookbook
can put it in a sentence with other related words surrounding to make
it sound as good as you like, but only the words "Cajun Cookbook"
should be the link.
concept that can make a real difference. And you know what? It will make
for a better visitor experience as well. Just about all good SEOs will
use this tactic. The visitor sees a simple, focused link to another page
- and when they click through to that page, the title is the same as the
link that brought them there.
The visitor most certainly knows EXACTLY what that page is about. (and
incidentally, so will Google!)
weight in the important places on your page.
And as always,
keep writing that valuable, keyword-rich content!
information check out these Search Engine