Get More Wesbite Traffic with SEO

The following is an excellent article by Nathan Anderson that teaches one of the most important on-page optimization factors for SEO (Search Engine Optimization).

What Holds the Most Weight in Optimizing
Your Website for the Search Engines

There are many factors that will determine where your website will rank on the major search engines. Will your site be listed at the top? Or will it be lost in the abyss like the majority of other websites out there today?

When optimizing your website it is best to focus on the most important factors first. One of those main factors is weight.

What do you mean, weight?

I'm talking about putting the most important things in the most important places.

Give the greatest weight to your chosen keywords by focusing on them with diamond-point accuracy.

Let's talk about the title of a page. What are the most common two words at the beginning of a site title? Any guesses? It's "Welcome to".

What a waste!

Google places greater weight on words the closer to the beginning of the title you get. So what should your page title start with?


Your most important keywords for the page. And the next words in the title
should be your secondary keywords. I like to separate them with the vertical bar or "pipe" symbol that's on the backslash key on your keyboard.

Now, I'm not saying to go only for weight, and ignore the intelligibility of the title - it should still make sense. But focus carefully on those words and
consider carefully their positions.

That also leads to another conclusion - the fewer the words, the more weight they have. If you're optimizing a page for... "Cajun Cookbook" for example, don't think up ways to include the words "Cajun" and "cookbook" more times in your title. If you really are just optimizing for these two words, that should be the only two words in your title.

The title of your page would then be just: Cajun Cookbook

NOT: Cajun Cookbook | The cookbook for Cajun people and their cookbook loving Cajun friends.

Simple. Consider the weight.

The same applies to anchor text. Anchor text is simply the typed in text that is hyperlinked on a site. (i.e. anchor text)

If you try to stuff the anchor text of a link to that cookbook page with as many instances of the keywords that you can think of, not only will it look really stupid, but you will entirely dilute the weight of that anchor text.

Because the same principle applies to anchor text: it is weighted heavily
toward its beginning.

So when linking to our cookbook page, the link should read: Cajun Cookbook

You can put it in a sentence with other related words surrounding to make it sound as good as you like, but only the words "Cajun Cookbook" should be the link.


A simple concept that can make a real difference. And you know what? It will make for a better visitor experience as well. Just about all good SEOs will use this tactic. The visitor sees a simple, focused link to another page - and when they click through to that page, the title is the same as the link that brought them there.

The visitor most certainly knows EXACTLY what that page is about. (and
incidentally, so will Google!)

So consider weight in the important places on your page.

And as always, keep writing that valuable, keyword-rich content!

-Nathan Anderson

For more information check out these Search Engine Optimization Strategies

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